short explainer on the topic of housing
Conveying complex content
in an entertaining way
in an entertaining way
The aim was to reach the broadest target group for civil dialog on the local development project “Kirchheim 2030”. The animated explainer briefly summarizes the most important information and facts on the topic of "housing" in a catchy manner.
A crisp plot with easy-to-understand symbols conveys the message in under one minute.
the storyboard
The Design
The design, especially the colors, is based on the website's corporate design. However, the implementation is less straight and appears more hand-drawn. The look is similar to whiteboard-animations, which is common for explanatory videos.
Tools
Pen & Paper, Adobe Photoshop on a Wacom Cintiq, Adobe Illustrator, Adobe After Effects
illustration of these citizens