O'zapft is!
The Ochsenbraterei, one of the biggest tents at Oktoberfest with a long history going back to 1881, got a brand new tent for Oktoberfest 2017 (this happens about every thirty years). For this special occasion, most of the the advertising media – the website, flyers, pins, etc. – have been redesigned. In addition, a blog kept the visitors informed about  the progress at the construction site.
You can visit the website at www.ochsenbraterei.de.

Header animation for the website.

decorative elements: gingerbread hearts and pretzels

Decorative elements

The design requirements:
Matching the appearance of the tent, the design was required to be cozy and friendly and to look handcrafted. Important elements such as the Trachtenfiguren (hand-painted figures with bavarian costumes) inside the tent, the puppet play on the facade, as well as typical Oktoberfest accessories such as gingerbread and pretzels were included in the illiustrations.
Ochsenbraterei:Website, folders, leaflets and pins

  

Illustrated design components for both print and web

Tools
Illustrationen: Pen & Paper, Adobe Photoshop on a Wacom Cintiq; Flyer: Adobe Illustrator; Pins: Adobe Illustrator
beer hall atmosphere in the footer: The waitress brings beer

Website footer

The website was implemented by ONUO UG with Wordpress.
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