short explainer on the topic of housing

Conveying complex content
in an entertaining way
The aim was to reach the broadest target group for civil dialog on the local development project “Kirchheim 2030”. The animated explainer briefly summarizes the most important information and facts on the topic of "housing" in a catchy manner.
A crisp plot with easy-to-understand symbols conveys the message in under one minute.
Storyboard for the explanatory video on the subjcet of "housing"

the storyboard

The Design
The design, especially the colors, is based on the website's corporate design. However, the implementation is less straight and appears more hand-drawn. The look is similar to whiteboard-animations, which is common for explanatory videos.

Tools
Pen & Paper, Adobe Photoshop on a Wacom Cintiq, Adobe Illustrator, Adobe After Effects
Character Design: the  citizens of Kirchheim

illustration of these citizens

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